02
02
Freecash Invites
Freecash Invites
company / client
company / client
Almedia
Almedia
project type
project type
Product Design
Product Design
,
,
Mobile & Web Design
Mobile & Web Design
outcome
outcome
Positive results when testing with Freecash users qualitatively
10% increase in invites by new users in projected metrics by year end.
Positive results when testing with Freecash users qualitatively
10% increase in invites by new users in projected metrics by year end.
Peers
Peers
Product manager , 2 Engineers.
Product manager , 2 Engineers.
Introduction
summary (tl;dr)
Based on our research trends, we determined that transitioning from an influencer-focused affiliate system to a friend-based referral system would be more effective. Working closely with management through a transparent design process—including iterative prototyping and careful execution—we developed a new invite system that exceeded our business metrics & expectations.
Based on our research trends, we determined that transitioning from an influencer-focused affiliate system to a friend-based referral system would be more effective. Working closely with management through a transparent design process—including iterative prototyping and careful execution—we developed a new invite system that exceeded our business metrics & expectations.
Based on our research trends, we determined that transitioning from an influencer-focused affiliate system to a friend-based referral system would be more effective. Working closely with management through a transparent design process—including iterative prototyping and careful execution—we developed a new invite system that exceeded our business metrics & expectations.
Overview
Freecash, an Almedia product, is the primary driver of user acquisition through advertising technology. As a contract senior product designer, I helped create and optimize several features that became core to their platform—one key initiative involved transitioning from an affiliate referral system to a friend invite system.
Freecash, an Almedia product, is the primary driver of user acquisition through advertising technology. As a contract senior product designer, I helped create and optimize several features that became core to their platform—one key initiative involved transitioning from an affiliate referral system to a friend invite system.
Freecash, an Almedia product, is the primary driver of user acquisition through advertising technology. As a contract senior product designer, I helped create and optimize several features that became core to their platform—one key initiative involved transitioning from an affiliate referral system to a friend invite system.
Research
UX Research
“Our not-so-regular users find the affiliate system daunting, as they have to reach high milestones to get tangible rewards.”
“Our not-so-regular users find the affiliate system daunting, as they have to reach high milestones to get tangible rewards.”
data findings
“We see more benefit switching from an affiliate referral system to a friend invite system. There is more room for growing our user-base using the latter.”
“We see more benefit switching from an affiliate referral system to a friend invite system. There is more room for growing our user-base using the latter.”
product managers
“We’d like to see the fully thought out vision of the invite page but we’d scale the features on the page into milestones”
“We’d like to see the fully thought out vision of the invite page but we’d scale the features on the page into milestones”
Context
The Problem
How might we encourage users to invite their friends on Freecash?
How might we encourage users to invite their friends on Freecash?
How might we encourage users to invite their friends on Freecash?
The User
Freecash users but of three different types: New inviters, regular inviters, and active inviters.
Freecash users but of three different types: New inviters, regular inviters, and active inviters.
Freecash users but of three different types: New inviters, regular inviters, and active inviters.
The Goal
Design a dynamic page that accommodates the different inviter types, and encourages invites.
Design a dynamic page that accommodates the different inviter types, and encourages invites.
Design a dynamic page that accommodates the different inviter types, and encourages invites.
The Metrics
Increase in invites to Freecash
Increase in invites from newer users
Increase in completed steps by invitees
Increase in invites to Freecash
Increase in invites from newer users
Increase in completed steps by invitees
Increase in invites to Freecash
Increase in invites from newer users
Increase in completed steps by invitees
Ideation
Solution
Feedback & Results
results
Positive results when testing with Freecash users qualitatively
10% increase in invites by new users in projected metrics by year end.
Positive results when testing with Freecash users qualitatively
10% increase in invites by new users in projected metrics by year end.
Positive results when testing with Freecash users qualitatively
10% increase in invites by new users in projected metrics by year end.
